Goodles Case Study
Launching a Delicious and Healthy Noodle with Star Power
01
01
A Healthy, Delicious Mac
Mac’n’cheese is the most popular dinner request for kids in North America. But most competitors sell a chemical lab in a box. How do you make it both delicious and healthy?
02
02
A Collaboration with Gal Gadot
We wanted a mom who appeals to every person on the planet. Someone who is clearly healthy but also down to earth. The collaboration with Gal was a no brainer.
03
03
A huge launch with Target
Goodles becomes the fastest growing brand in the category with a better for you offering, despite a higher price point.
