Consumer Startups and Celebrity Endorsements have Become Synonymous
But you can expect to struggle with execution of celebrity and influencer relationships.
Choosing the best Celebrity for your target market can be challenging.
Creating a Connection
Celebrities are hard to find. They won’t answer your calls.
Negotiations Last Forever
Negotiations can last forever and rack up legal bills.
Time is Money
Campaign planning, timing and execution makes a huge difference.
Alignment of Interests
Expectations and deliverables are difficult to set.
Performance Monitoring is Key
Monitoring and measuring results is a challenge. Real-time, data driven, course adjustments are critical.